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How to Get Good at Quitting and Achieve Greater Success | Annie Duke

The Art of Charm

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Are Cab Drivers Really Quitting?

Researchers looked at trip sheets of cab drivers from the 1980s. When they're getting lots and lots of fares, are they staying in the cab and continuing to drive? And when there's very few fares and they're very far between, are they actually quitting and deciding not to drive? What they found is that the cab drivers had the opposite behavior of what would be optimal. In fact, it was such a bad choice that if they had just been random, like, I'm going to drive six hours a day, they would have made 8% more than they were.

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