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3min chapter
The Challenger Sale
What You Will Learn
How to Sell on the Solution to a Big Problem
It's very tempting to say, here's a big problem. I can fix it. The important here is not to sell them on you or you as the supplier. It's about selling them on the solution. So if you just whip out the what you think is the solution, it just never works. If you want to shift towards being a challenger, which they've through the massive study is the most successful type of salesperson, you can learn exactly what you need to do to be it. You're not just born that way and that's how you operate.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode