In episode 725, join Rob Walling and Ruben Gamez as they answer several more advanced listener questions. They discuss the challenges of pursuing freemium as a bootstrapper and make a suggestion that might surprise you. Rob and Ruben also talk about why building your business as a SaaS founder is usually the best way to build your brand indirectly.

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Topics we cover:

2:31 – Considering a freemium plan as a bootstrapper
9:52 – Freemium, but without the intent to convert free users
12:24 – Raising prices as an alternative to starting a freemium plan
18:32 – When to start caring about your “brand”
25:10 – Investing directly in branding
31:00 – Revisiting your marketing funnels
34:08 – AI’s impact on SEO
38:20 – Google’s search results are already changing

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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