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mean, look, i think there's, there's the advantages, is the advantages, you have autonomy, right? The disadvantages, you have no infor structure that you have, like at an established publication. I mean, publishers fulfil a whole bunch of different functions, you know, only one of whichs is the content. And even the selling of the ads. And the business side, there's all kinds of theres. There's marketing, an there's product and there's tack and there's accounting. And like, i mean, anyone in the sort of journalism field, hois like, i wantedt you to become an nontrmanor i would like want to sit them down, have them open up quick books, and o go through it, and then be like, how do you feel now? Like, because you got to do lots of stuff. And so for me it was like, i want to try to do everything solo and then understand which ara is that i don't am, either i either i can't do well, or it doesn't make sense for me, necessarily to do cause i think that publishing can be a really good business, as long as you keep the infa structure costs low. And i feel like there's a lot ofike platforms and outsor services now that make that a lot am, i wouldn't say easier, cause none of it is easy. A, but that make that a lot more realistic than before. But, like lawrence said, it's, it's still really hard. And a, a lot of that comes like focusing on the corps product. Em, you know, going back and forth with advertisers, in my case, stuff. Th, it's a, you know, it's, you got to be really into it. Bron,

you mentioned advertisers. That's what sponsor, that's what's keeping you afloat right now. Ah, you're playing with different formouts. One thing i've seen you do is is sort of basically a sponsor post, where you're either interviewing someone, but they're a sponsor or. I think you've let them publish their own thing. I think you do that with podcast as well. A, i can get the business rational for it. A, it makes sense. And i think the readers are sophisticated and can understand it. And it also gives me a the h b g bs, wat, what? What's your experience doing that? Like, did you have the similar apprehension, and what's the feedback from from your readers and advertisers? Yes, you sent me a note about that.