Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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B2B - What Excites Me?
For me, what excites me is when I'm actually solving challenges mostly for the enterprise and the upper-mid market. A dis-customer, yes, it is hard to get them, but I like it when we start an engagement with a P.O. So that I think is ingrained in my mind. For me, B2B is really all about understanding your customers' needs. It's not like buyers don't want to buy it, they just need to find a relevant solution for them.
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