How to Price Your Digital Box Sets

When you're selling direct, the norm is to do a subscriber pop up offering a coupon. If you like, an SMS converts a lot better than email. Do you just price it at the same prices buying them all individually or do you discount slightly because they're buying multiples? Yeah. Like I typically, I suppose it's each woman to her for herself, but I price my box set slightly lower.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app