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Gamescom Live Special: Creative trends, iOS measurement, Hollywood inspired games, UA channel mix

two & a half gamers

00:00

The Influence of Movies on Gaming Platforms and User Acquisition Strategies

In this chapter, the speakers discuss the influence of movies on gaming platforms and express interest in Netflix releasing a game. They also talk about their experience with user acquisition (UA) and making changes to the game's economy. Situational marketing and trending content on platforms like TikTok are mentioned as successful strategies.

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