2min chapter

Creator Science – Learn from today's top content creators cover image

#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

Creator Science – Learn from today's top content creators

CHAPTER

How to Make Creative That Converts

For me to do this ad strategy effectively, do I need to be a great graphic designer to make creative that converts? No, you don't. A lot of scrappy iPhone style or TikTok style or UGC style videos work really well. So if you can make an ad in your current setup, it seems like a casual conversation rather than you talking directly to the camera. Those are actually the best performing creative.

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