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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
How to Make Creative That Converts
For me to do this ad strategy effectively, do I need to be a great graphic designer to make creative that converts? No, you don't. A lot of scrappy iPhone style or TikTok style or UGC style videos work really well. So if you can make an ad in your current setup, it seems like a casual conversation rather than you talking directly to the camera. Those are actually the best performing creative.
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