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Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape (Encore)

Generative Now | AI Builders on Creating the Future

CHAPTER

Exploring Brand Opportunities in AI Generated Content

This chapter examines the challenges and implications of AI-generated content in relation to intellectual property rights, particularly with iconic characters like Spider-Man. It discusses the balance between brand control and fan engagement, highlighting the potential for customized AI models to create unique content while safeguarding ownership.

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