How to Raise Money for a Consumer Hardware Company

There are not many consumer hardware companies successfully raising money these days, especially in a space like laptops. It's extremely difficult because you're trying to compete on basically even ground against giant incumbents that could just massively massively outspend you. And so for us being able to go back and going back to the counter position business model being a place where it is hard for the incumbents to compete with us on even ground we have this place where like we're working on. This like higher ground from business model looking down on the knowing that they can't run up that hill and chase us.