Mixed Signals from Semafor Media cover image

How AI is reshaping media, with Google’s VP of marketing, Josh Spanier

Mixed Signals from Semafor Media

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Navigating AI's Impact on Brand Reputation and Journalism

This chapter explores how journalism is adapting to an AI-driven landscape, emphasizing the importance of media relevance for brands engaging with AI technologies. It also highlights Google's research on the effectiveness of AI-generated content and introduces a podcast on the future of marketing.

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