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Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Tangled | 2

Business Movers

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The Rise of Madam C.J. Walker and Business Rivalry

This chapter explores Sarah's transformation of her business identity as she shifts to using the name Madam C.J. Walker, elevating her hair products' sophistication. It also highlights the conflicts arising with her former mentor as Sarah's advertising strategies propel her into competition.

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