Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.
In this episode we chat about:
- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!
- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome
- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience
- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.
SHOW LINKS:
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- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
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