3 Essential (and Against the Grain) Elements of Online Business Success
Energize Your Online Business
How to Make It Easy for People to Buy
If a customer comes up to you and says, oh, I want to purchase from you, we shouldn't be making it difficult for them to purchase. It should be easy for them to make purchases from us. And yeah, all of this leads nicely to the second thing that does work, which is allowing people to buy when they want to buy"
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