286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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Sharing of Content Is Not Word of Mouth
The sharing of content is a huge one. We've almost generated ems worms up to a hundred thousand followers and linked in, mainly through that network effect on linked in. There are all these other effects, like the the idea that pro i'm just guessing here but probably 25 % of our customer base was referred to us by somebody that has never been a customer of ours. The real answer is it doesn't get measured by how well you find people or zoom into this stuff. It's not saying, go buy refined labs. That's not true; we have people talking about the challenges that come with dark social. But i'm actually going to go through an im going to talkt
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