20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems)
Idea to Startup
00:00
Build Is the Way to Get Your First Product Built
The wedge cannot be about you. The wedge needs to be about solving an urgent, painful problem for your customer. Urgency drives most atypical decisions and being the first customer of a brand new startup is an atypical decision for most companies. If your neck is bleeding, you give it full attention. That is the only type of problem we want to choose as our wedge.
Transcript
Play full episode
