Build Is the Way to Get Your First Product Built

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The wedge cannot be about you. The wedge needs to be about solving an urgent, painful problem for your customer. Urgency drives most atypical decisions and being the first customer of a brand new startup is an atypical decision for most companies. If your neck is bleeding, you give it full attention. That is the only type of problem we want to choose as our wedge.

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.