Understanding Factor Rotation in Data Analysis

This chapter explores the concept of factor rotation in exploratory factor analysis, using relatable analogies to illustrate the restructuring of data while maintaining its integrity. The discussion highlights the challenges in interpreting results and the significance of methods like varimax rotation for achieving clearer insights in statistical analysis. Through a blend of theory and personal anecdotes, the chapter emphasizes the importance of visualizing and simplifying complex multidimensional relationships among variables.