Is There a Limited Set of Options on the Shelf?

"Contraception is one of the most fundamental issues for virtually all of us," she says. "It just drives me crazy that contraception gets so little attention from R&D and innovation" If you're looking for a highly effective method, there are very few options on the shelf, he adds. It's really hard to measure if people are actually happy with their contraception, but faced with a choice between a method they're not thrilled with and risking unintended pregnancy, most women are going to choose the former.