How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

83: Becoming Product-Led

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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The Biggest Challenge for Product Managers in a Product Lead Organization

A lot of product managers are caught in the sort of, how do I do a product strategy? And what is the template for the this or the that? That's kind of missing the point. How do you really get so deep into the needs of customers that you're having whatever your tool set is and whatever makes sense in your organization? Most product management organizations will be much better set up for success to do this if the product management team has at least a few social scientists on the team.

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