29. What does media look like in 2023?
Future Proof
00:00
How Do Media Planners Look at TV Today?
TV is still here to stay, but what do you think is changing then? How do media planners look at TV today? We've spent so long time looking at this for the report as well. There are still markets where linear TV is growing. India is one, but they tend to be the exception rather than the rule. Some brands may consider that an impression on YouTube could be equal to an impression on television.
Transcript
Play full episode
