199 - How Rolex Uses Lies, Myth, and Deception To Sell So Many Watches
Making It with Jon Davids
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The Power of Branding in a Commoditized World
This chapter examines how luxury brands like Rolex maintain their status and value in a market filled with commoditized products. It also discusses the rising role of AI in shaping consumer preferences, highlighting the importance of emotional connections and trust in branding.
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