219: βπ¦βπ₯ β βπ₯βπ¦: The Dangerous Misconception Founders Have About Their Market
The Bootstrapped Founder
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The Importance of Specificity in Marketing
Each resume is an act of communication between two unique parties. Most successful general tools start out as niche products serving well-defined niches. Instead of trying to find a single solution that works for everyone, we should focus on understanding our customers and then tailor our marketing efforts to meet their needs in specific ways.
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