138 - What is a brand? — with Dr. Christine Looser
The Futur with Chris Do
00:00
Navigating Cultural Nuances in Branding
This chapter explores the vital role of cultural understanding in brand strategy and perception, highlighting how individual experiences shape brand relationships. It discusses the dynamic nature of branding, the importance of creating a unique identity, and the nuances of personification in branding. The conversation emphasizes intentional brand narratives as essential tools for building trust and resonance with consumers in an ever-evolving marketplace.
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