Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing
The TrustMakers
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The Importance of Face to Face Meetings
I think generally about Cannes, there are a couple of things that I've observed. When I came to Cannes the first time around, it was very European. It was very brand and marketing focused. And then something happened. The conversation slightly shifted from just creativity to the effectiveness of creativity. But there's still something deeply rooted in physical face to face interactions. Maybe that allows you to build trust faster.
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