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Unlocking your Company's Hidden Power

Everyday MBA

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Unlock Your Company's Hidden Power

At the heart of your book is the importance of understanding and revealing exactly where your company's true value lies. Not every company really understands its true value proposition for customers. Ashe wrote it, ah, the bis a kind of tongue and cheek, because when i first started describing to folks about how i'm writing this book, it took me about an hour to describe it.

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