In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.

Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.

Key Takeaways

02:01 - How design works at RightMessage
07:17 - How Brennan describes the RightMessage brand
14:28 - The strategy behind the new website design
15:23 - Tools Brennan uses in the design process
17:18 - How Brennan came up with the narrative flow for the new website
19:02 - The most challenging parts of the new design
22:47 - How long Brennan spends on a design project
24:03 - How Brennan uses metrics
34:26 - Are there situations where the effort to personalize doesn’t pay off?
40:32 - The biggest challenges Brennan is facing
43:01 - Brennan’s proudest design win

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