The Pursuit of Scrappiness cover image

Europe's top tech journalist reveals how to get featured in media, how to craft a story + future of media space, content distribution channels & how to find your audience w/ Robin Wauters (Tech.eu). Ep 116

The Pursuit of Scrappiness

00:00

How to Reach Out to Founders and Companies

CNN's John Sutter talks about the importance of PR in tech startups. He says founders should do their own PR for as long as they can, but hire good people if necessary. "Hire the best of the best that you can find," he says. 'They will be instrumental to your success'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app