2min chapter

Marketing Against The Grain cover image

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

Marketing Against The Grain

CHAPTER

The Peanut Butter Memo

Every six to 12 months, I write a memo up of all the things that I think are problems. It's a very powerful exercise because it forces you to be really honest with yourself. We've got a couple other kind of classic business memos and manifestos that we're going to cover in future episodes.

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