Sally Kohn: I'm someone who is chronically off social media. She says she got a book deal in a slightly magical way after raising money on Kickstarter to launch a podcast and getting an email out of the blue saying, "Let's just redo your book" The author spent most of her advance trying to grow her platform so that publishers would pay for it. But they don't put a lot of money or they have no budget unless you're a New York Times bestseller at a huge top five publisher,. Top big three publisher.

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