How Aperol applies the power of lateral social proof to become more appealing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Harnessing Behavioral Models for Effective Marketing
This chapter explores behavioral models, such as BJ Fogg's model and Cialdini's principles, that facilitate behavior change. It emphasizes the role of cues and triggers in marketing, concluding with insights on using social proof and motivation to drive actionable behaviors.
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