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Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning.

If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly.

00:00 The return of Daniel Priestley
01:30 The podcast tipping point and monetising with PE deals
04:33 How big podcasters use influence to build real wealth
08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure
11:06 Using AI to stress-test your business before it’s disrupted
15:29 Vitality vs functionality and putting AI around the human work
20:42 Loops and groups mindset for post-AI entrepreneurs
25:50 Scaling teams with the 2-4-8-30 framework
29:00 Why writing a book unlocks creativity and closes chapters
32:56 Splitting your fitness phase and longevity phase with books
36:01 When to kill a business vs betting on its exponential upside
41:48 Why Prime Energy missed the long tail and lost relevance
45:43 Lighter fluid vs hot coals and surviving beyond the hype
49:00 Why Neutonic could work where others failed
52:42 Beverage market landmines and the path to $1B exits
55:19 Meme culture and TikTok attention hacks
58:25 LinkedIn’s underrated leverage and 1% post advantage
01:01:31 Building equity by trading influence, not just capital
01:08:15 Millionaire migration trends and why the UK is bleeding
01:14:27 Who’s buying up Britain and what it really costs the country
01:19:01 Why left-leaning policy sounds good but wrecks economies
01:26:35 What Daniel would do as PM?

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