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202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey)

The Online Course Show

CHAPTER

Launching a Free Course for ActiveCampaign Users

This chapter discusses the motivation behind offering a free course for ActiveCampaign users, including serving as a lead magnet and earning affiliate sales. The speaker also highlights the potential for upsells into their membership program and discusses different types of funnels that work well for course businesses. They also explain their decision to create a membership due to the demand from their audience and the need for ongoing support and resources.

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