The Importance of Partner Community

Frank: The goal of this community from the outset was, how do we connect with each of these different groups. And I also think that's a difference between this sort of consumer approach and the B2B approach. When you start a partner community, yes, engagement is top of mind, it's a goal. But the outcome at the end of the day, if it doesn't pay for itself, then you're going to be in a rough situation.