The Jason & Scot Show - E-Commerce And Retail News cover image

EP304 - ShopTalk Recap

The Jason & Scot Show - E-Commerce And Retail News

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The Importance of Tracking and Measuring Retail Media Ads

The tracking and measurement of all these ads is super dubious right now, by the way. The amount of eyeballs you have to sell like drop off really fast after you get past Amazon and Walmart. And we've seen at least one, one retailer gap actually have to turn off the retail media network and kind of give up.

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