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Top-of-the-Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet -

The Google Ads Podcast

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Branded Audience

John Defterios: Of the last 237 brand conversions, 117 of them saw our YouTube ad. You can simply attach this as an observation audience to the existing brand campaign. Now there's no more additional aspect, no new campaign, no new work. He says it could capture a person that already knew about them and it already been to their channel.

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