2min chapter

Built to Sell Radio cover image

Ep 458 Inside the Mind of an Acquirer with Tim Schumacher

Built to Sell Radio

CHAPTER

Understanding Product-Led Growth in Technology

This chapter delves into product-led growth (PLG) within the SaaS industry, emphasizing the significance of creating a quality product that fuels customer expansion through organic means over traditional sales tactics. By comparing companies like Tesla and Google to more conventional sales-driven firms, it highlights varying strategies for achieving business growth.

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