5 Lessons from Allbirds' Journey to IPO
Founder's Journal
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Directod Consumer Retail Is Not the Same as Scaling a Software Brand
Scaling a retail brand is just not the same as scaling a software brand. In direct o consumer retail, you need to continue convincing customers to open their wallets. Companies have looked at the price performance of casper, which was considered one of the o g direct consumer brads in the space,. alongside warby parker. And now they see casper, when public recently, the company is down 53 % in its price per share since ipo.
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