Scaling a retail brand is just not the same as scaling a software brand. In direct o consumer retail, you need to continue convincing customers to open their wallets. Companies have looked at the price performance of casper, which was considered one of the o g direct consumer brads in the space,. alongside warby parker. And now they see casper, when public recently, the company is down 53 % in its price per share since ipo.
Today, I’m talking about Allbirds, the sustainable lifestyle brand that just filed for an IPO. I’m discussing their growth journey and touching on a few major lessons we can learn from it.
[Allbirds is not a sponsor of this content in any way, just an interesting company case study]
Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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