Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.
Making Data Simple
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The Power of Scarcity
There are many great examples of things that can be done. Just takes a little bit of creativity, there's some type of scarcity already in your business. Although I do think it's maybe easier said than done. So you used McDonald's as an example. Is there any other clients that you're working with and how they use the idea of scarcity? Yeah. There is one company and actually included them in my book. I love what they did because scarcity was just natural for them.
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