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#311: Nick Thompson -- Editor-In-Chief of WIRED

The Tim Ferriss Show

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How I Leaked My Social Security Number

I leaked so much information about him. He got caught because he was using Tor, he disguised his IP address. I made a deal with Will Schwartz that if you solve the New York Times crossword puzzle embedded in it would be a clue about where Evan was. And by screwing up once, some smart coder figured out how to follow an editor's Twitter account. So we had a fake fembot following an editor, Evan. They somehow then figured out that Evan was a New Orleans. We started this company at a super propitious moment. It's still publishing every month and there's still CMS that we're still selling. The goal hadn't been to start like a software company

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