S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
The Marchitect
How to Get Customer Feedback on Pricing
Pricing is one of the hardest things that people find to do. Wilecil four steps for this individual who's facing a seemingly daunting task. Set your goals first and foremost. Validate with customer research. Prepare for implementation, because, to your point, this is going to afact not just net new logos, but existing customers as well.
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