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The $1 billion tomato: how 150 years of history drives new innovation at Heinz
On Brand with ALF & Rory Sutherland
What Makes Us Different From a Start Up?
I think the relationships ande the expertis for scale. It's something that i believe that is a bit harder for start ups. Writer we need to bring things that make sense in the sustain in the shelf. That's what probably the star tops are doing really well. But on top of this is also to do really differentiated, super noveted product in a small scale isn't that complicated. When you need to put it ina, let's say, in a machine, to deliver to many different countries, that's when the compromise s come.
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