2min chapter

The Australian Seller cover image

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

The Australian Seller

CHAPTER

Launching a Hero Product: Strategy for Brand Development

This chapter delves into the strategic considerations involved in marketing products for children with autism. It highlights the significance of selecting a 'hero product' to drive sales and enhance visibility for the entire product lineup through effective marketing strategies.

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