This has been a big black eye. Much different then compared to the last time it declined, cause there's all these these bankruptcies,. people losing money, losing their shirts and stuff like that. The question is, who benefits? I think there's going to be a lot of, not regulation, but legal action here, all kinds of ways. When you talk about celsius, you ant about who loses here. Celsius had got this cara one point seven million customers. So imagine two san franciscos, 850 thousand people. Every person is now waking up going, well, that's money i'll never see again, the sea again. And they were hoping there was all