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6min chapter
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
Behind the Numbers: an EMARKETER Podcast
Optimizing Retail Discounts and Checkout Experience
This chapter explores the drawbacks of retailers' discounting strategies, stressing the need for alignment with customer intentions and improving the checkout process. It addresses the high rates of cart abandonment on mobile devices and advocates for streamlined payment solutions and free shipping to enhance the shopping experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode