i just got back from a special conference for founders in italy. In honor of me getting coved i picked an episode that i recorded way back at the beginning of the pandemic. The goal here, as always, is so that the rest of us can learn from their examples and go on to build our own profitable andenet businesses.
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.