4min chapter

Nikonomics - The Economics of Small Business cover image

12 - When Insanity Meets Genius: A Wild Business Talk with Jon Matzner

Nikonomics - The Economics of Small Business

CHAPTER

Exploring Affiliate Marketing with Mid-Tier Influencers and Underpriced Attention Strategy

Exploring the strategy of utilizing mid-tier influencers as affiliates to drive business growth by targeting underpriced attention. The chapter emphasizes the significance of product-market fit, niche audiences, and leveraging various platforms for marketing success.

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