What's the Genesis Behind This Idea?

"I wanted to go say, Hey, I'm about to sell a content company. Show me 10 content companies that have sold in the last two years for under a million dollars," he said. "Those are the kind of resources we want to build as things to help other founders who are going through this for the first time." He added: "It's just much more attainable and realistic and even enjoyable to build up towards a six or seven or a low eight figure sale"