Welcome to the scend and grow podcast. Every week i sit down with a different guest, from industry experts to successful operators. We go deep on the stuff you need to know so you can become really effective at growing your email audience. To day, i'm joined on the podcast by katy huff who runs madrive where they help some of the best newsletters out there to sell more ants more effectively. When it comes to finding new sponsors, closing deals or taking the first 15 minutes of a brodcast recording to make her headphones work she is the first person that i turn to.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter