3min chapter

School of Motion Podcast cover image

2022 Year in Review

School of Motion Podcast

CHAPTER

Motion Design Isn't a Solution to a Problem

I think motion design has a problem and I hate to invoke for like the fourth year in a row Chris Doe and Bricklayer but there was truth to the idea that what you are selling isn't the thing you made. If we're living in a capitalist first world anything has value if somebody's willing to buy it right? Most people most people don't care as a client so then we have to start saying well what is my true value according to Houdini or semaphore D or After Effects or the thing you're helping them solve. All this AI stuff is giving me everybody that's never had a chance to be a creative director because of gatekeeping or experience they're all getting

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