Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Boagworld — Paul’s website and podcast archives
Click! – Paul’s book on CRO
Attention Insight, Usability Hub – tools for testing designs
Pollfish – a survey tool
Hotjar, Microsoft Clarity – heatmap tools
VWO, Google Optimize – A/B testing tools
BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
Get a free copy of Click!

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Part 12: God Dwells Among Us

Bridgetown Audio Podcast

Finding Refuge in the Wilderness

The AI-powered Podcast Player